Get smart with your events during tough economic times

There are many ways in which you can make sure your events still go ahead in these tough times. Here are just a few tips:-

• Plan well in advance - ensure the money for the event is allocated in your marketing budget at the beginning of the year
• Understand the event goals - before planning your event make sure you really understand the specific goals for the event so that you can plan it with these clearly in mind
  
• Choose your suppliers carefully and negotiate where possible - this is when longstanding relationships can really help you to achieve what you need to without breaking your budget
• Know your budget - decide which areas of your budget would benefit most from money being spent on them
  
• Be extra creative - think of all the theming you can do yourself without hiring a company to do it
  
• Use different communication tools - instead of printing paper invitations, why not send an email or web-based invitation?
• Target your invitation list - look very carefully at each name on the invitation list to ensure you are only inviting those that will add value or benefit from the event
  
• Food & beverage - instead of having a champagne reception why not have sparkling wine or wine and beer? Instead of having 6 canapes per person, why not reduce it to 3 per person?
• Gifts - cut down on any freebies or gifts which you give at events. These are an unnecessary luxury in tight budgets
  
• Use public transport - when travelling to event related meetings, try using buses, tubes or trains instead of jumping in taxis!
  

There are so many ways in which you can use your budget creatively! If you would like any further advice, why not contact us?

E: charlotte@charlotteaikman.com
T: 07958 734 383
www.charlotteaikman.com