Tips for promoting your events

In this increasingly difficult economic climate, in order to get the most out of your events, it is imperative to know how best to go about promoting them. Here are some useful tips:-

Really understand the purpose of the event and what you are hoping to achieve from it

Is making money the most important aspect? Is it a networking event? Is it purely a marketing event to increase your brand awareness? Is it an educational event?

The money's in your communication

Regular communication by varying means (newsletter, blogging, emails etc) will help to increase your visibility, help people understand how you can add value to their business and give you an opportunity to promote your events. It takes time to build up your mailing list, but it is well worth it and the results will speak for themselves.

Research thoroughly

Research is crucial! There is little point in holding an event unless there is a demand for it. In this environment people will only attend an event if it is beneficial to them in some way.

Focus your PR efforts

Whether it be the internet, radio, magazines or weekly and daily newspapers, it is essential to focus your efforts and understand the deadlines behind getting your event promoted. Ensure you are targeting the right type of magazine. Research the demographics of the readers or listeners before you choose where to advertise.

Strategic partnerships

Do you know of anyone that could help you and in return you can help them in someway? Partnerships can be invaluable, but choosing the right partnership is crucial. Really understand how you can be mutually beneficial to each other and what you expect to gain from the alliance.

I hope these tips are useful. If you require any further advice or information, contact us:-

T: 01628 891 886 / 07958 734383

E: charlotte@charlotteaikman.com

CONFEX 2009 - Let your imagination flow!

Confex is the place to be for all event professionals this week.

"As the leading event for event organisers; it brings together people who organise any kind of event with providers of venues, destinations and event support services both in the UK and across the world."

Taking place at Earls Court until Thursday, the venue is packed full new ideas, keen suppliers and generally any information you could possibly want when planning your event.

For more information, including a list of all exhibitors and seminars, please visit the Confex website.

http://www.international-confex.com

2009 Jack Wills Varsity Polo

Following the success of last years' event, planning is now underway for the 2009 Jack Wills Varsity polo.

We've taken all the best bits from last year, added your suggestions and mixed in some new stuff! We are truly confident that it's going to be another fantastic success!

Once again, Charlotte Aikman Marketing & Events will be collaborating with Jack Wills. The varsity polo is the perfect backdrop for the evermore popular brand which goes hand in hand with long summer days, glasses of Pimms and a rocking party!

Tickets for the 2009 event will be going on sale in March (via the Jack Wills website - www.jackwills.com), so keep your eyes peeled for them! We really did sell out of the party tickets last year so please please please book early to be part of the big party!

To remind you of the fun that we all had last year, please take a look at the Varsity polo 2008 video by clicking below.



Feel free to drop me a line or give me a call for any further information about the event.

If you are a business or brand, perhaps you like what you see and think that you could benefit from something like this. Clearly this sort of sporting event come party formula is a winner and can be adapted to the needs of your business. It doesn't have to cost the earth and the last two years have undoubtedly contributed to the strength of Jack Wills as a brand.

T: 01628 891 886 / 07958 734383
E: charlotte@charlotteaikman.com

Top hospitality events for February

Maintaining strong client relationships is key during tough economic times.

Below are the top hospitality events to take your clients to in February:-

Cirque Du Soleil, The Royal Albert Hall, London
Showcasing Quidam the new and highly commended production from Cirque du Soleil. This new production is mind blowing with artists combining acrobatic, gymnastic and performance art.
The word Quidam is a Latin word for a nameless passer-by living in our anonymous society. This production is based on a young girl that fumes; she has already seen everything there is to see, and her world has lost all meaning. Her anger shatters her little world, and she finds herself in the universe of Quidam.

6 Nations Rugby
Sat 14th Feb
France v Scotland, Stade de France
Wales v England, Millennium Stadium

Sun 15th Feb
Italy v Ireland, Stadio Flaminio

Fri 27th Feb
France v Wales, Stade de France

Sat 28th Feb
Scotland v Italy, Murrayfield
Ireland v England, Croke Park

For more information on tickets and hospitality packages, please contact us:
T: 01628 891 886 / 07958 734383
E: charlotte@charlotteaikman.com