Tips for promoting your events

In this increasingly difficult economic climate, in order to get the most out of your events, it is imperative to know how best to go about promoting them. Here are some useful tips:-

Really understand the purpose of the event and what you are hoping to achieve from it

Is making money the most important aspect? Is it a networking event? Is it purely a marketing event to increase your brand awareness? Is it an educational event?

The money's in your communication

Regular communication by varying means (newsletter, blogging, emails etc) will help to increase your visibility, help people understand how you can add value to their business and give you an opportunity to promote your events. It takes time to build up your mailing list, but it is well worth it and the results will speak for themselves.

Research thoroughly

Research is crucial! There is little point in holding an event unless there is a demand for it. In this environment people will only attend an event if it is beneficial to them in some way.

Focus your PR efforts

Whether it be the internet, radio, magazines or weekly and daily newspapers, it is essential to focus your efforts and understand the deadlines behind getting your event promoted. Ensure you are targeting the right type of magazine. Research the demographics of the readers or listeners before you choose where to advertise.

Strategic partnerships

Do you know of anyone that could help you and in return you can help them in someway? Partnerships can be invaluable, but choosing the right partnership is crucial. Really understand how you can be mutually beneficial to each other and what you expect to gain from the alliance.

I hope these tips are useful. If you require any further advice or information, contact us:-

T: 01628 891 886 / 07958 734383

E: charlotte@charlotteaikman.com